Our Unique Story
Clarke Allen had no idea that his company would one day be one of the most sought after destination management and event production companies in the Southeast. After graduating from Appalachian State University, Clarke began his career in the hospitality industry in Dallas, Texas working in hotel sales. Before he knew it, clients and managers alike recognized Clarke as a provider of incredibly unique
customer service with the ability to provide exceptional creativity and design ideas. Instead of just selling clients a hotel space, he provided them with a one-of- a-kind experience. His passion in his work and the ability to provide personalized services won Clarke the trust and appreciation of hotel clients, guests and vendors alike.
At Lawry’s restaurant in Dallas, the idea for starting Clarke Allen Events was born. The only problem was that Clarke didn’t have the first idea of how to start an event business. With conviction and his entrepreneurial spirit, he moved back to his hometown of Charlotte and worked to create his business plan while working in the basement of the Charlotte Convention Center. The Convention Center afforded the opportunity to make industry contacts, and interestingly, the trash became an excellent resource for researching his future business.
Clarke opened his company, then known as Charlotte Arrangements, in 1994. He secured office space in a small rental office complex where the cigarette smoke was so thick you could cut it with a knife. His first employee was a tour guide, but in those early years he paid people to sit in on meetings with him hoping to display the firm as a larger presence. As his business developed and grew, Clarke was fortunate to find loyal team members and to hone his creativity and design skills, which skyrocketed his company to great success.
Over the years, Clarke founded several other companies that included Creatrix Design, (1997) a full scale set fabrication and graphic arts production division, CenterStage@NoDa, (2005) a 10,000 square foot event venue located near uptown Charlotte, and Legacy Charitable Partners, (2009) created during a period of personal growth and self-awareness for Clarke where he discovered that his own search for significance could only be realize through service to others.
After many years of speaking and teaching on college campuses on his own unique brand of planning and design known as The Event Design Experience (TEDE) and for organizations and corporations on his book, The Inevitable Box: A Quest for Significance about how he found clarity of purpose and greater emotional intelligence and self awareness brought on by his entrepreneurial pursuit and the hard work of personal change. Clarke is now teaching groups in his quarterly workshops and seminars on how to expand the leader within each one of us or how to create an experience, not just an event.
In 2013, Clarke combined all his companies under the flagship, the Clarke Allen Group. The re-branding of his company has allowed greater growth for his team and his corporation to expand on a local, regional and national level. The future of Clarke Allen appears exciting and intriguing as we head into our 24 th year.
Recent Examples of Our Work
Thank you x100!
“Thank you so much for helping us throw a fabulous customer appreciation party. Several guests told me it was the best in years and a lot of that is thanks to you bringing our vision to life! Your attention to detail and willingness to work through every little issue was key. We made a great team and couldn’t have done it without you! Thank you x100!”
– Metro, Aviation